by Day One Agency

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What's your favourite way to learn?


"Unexpectedly. But actually, reading something and taking notes by hand. Or annotating a book."

"I like learning things hands-on. I find it better to learn while listening and carrying the action throughout, because I will forget if I’m only told how to do it."

"I think the 'learning spark' comes from talking to people! Whether it’s friends of mine, conversations at work, (formerly) interviews for articles, or whatever. And then I like to go back, do some reading, and talk again. But I need there to be other people involved lol."

"As a learner, I’m very hands on and visual, so doing things like writing notes down or having something explained to me with visual examples helps."

"I learn things through video or pictures. I am more of a visual learner."

"YouTube is my best friend here. Whether it’s a short, practical 'how-to' video or a long form video essay from someone like ContraPoints or Tiffany Ferguson, I’m always learning something new from the comfort of my own bed."

What does your dream job look like?

"Working for myself; being able to build my own schedule; following my passion."

"Doing what I love and building something special with my friends."

"I’d like to be outside again! At least for some part of the day. And preferably working in a smaller, tighter group of people."

"Something that allows me to have work life balance! Bonus if it’s interesting and fun."

"Working on something that fosters creative freedom and that I feel passionate about. Being my own boss would be super cool. But I’m still trying to figure this out myself :)"

"Working for myself with a group of creative people, building things with my hands, giving opportunities to young folks who might not have access."

"I don’t dream of labor... but I would prefer to work for myself."

What motivates you in the workplace?

"Having both a strong peer group and mentor-level people to work alongside. Which sounds like a low bar, but it’s rarer than you might think!"

"I want to feel proud of the work I do. So often when people engage in small talk about work, they talk about how much they don’t like their field or their company or their job; I’m actively trying to avoid those things by finding joy in what I do like about work, because the alternative leads to negativity that I just don’t need in my life."

"Knowing that my team supports me and is willing to help me work towards my goals or in my tasks. I think knowing my teammates outside of their job as well encourages me. I can’t really explain it, but I just enjoy work more when I know them in that way."

What do they want to do for work?

"I think it certainly depends on who you ask, and where they fall on the Gen Z spectrum (older or younger). For instance, a recent survey of some Gen Zers on the younger end of the spectrum found that more wanted to be a YouTuber than an astronaut. Some, don’t even want to work at all and others are increasingly starting their own business. Personally, I don’t necessarily “want” to work, as much as I’d like to build a legacy, something I can be proud of."

"Speaking for myself, I’m still pretty uncertain. But for me and a lot of my peers, I think it’ll be less about what you “want” to do for work and more about what job gives you the off-the-job experience that you want: work/life balance, travel, disposable income for side projects, etc. Not to say the job itself is unimportant, but I think it’ll be weighed heavily against how it fits into or enables the life you want to live outside the office—maybe more so than the past."

"Like my colleague, I’m not obsessed with what job I get, but rather what experiences I accomplish. Plus, with today’s hustle culture and workaholism, I think a part of Gen Z prefers to distance themselves from obsessing over titles and professions. On another note, I’ve also noticed there’s been a huge spike in people, especially Gen Z, delving towards entrepreneurship and self-employment— and many of these jobs are often related to creative professions like crafting or being content creators. You can see a great example of this on TikTok, where there exists a trend where creatives promote their small businesses; more often than not, these are independent creatives looking to sell their art."

What values does Gen Z look for in an employer?

"A company culture that expands further than just getting the work done—what values does the company hold outside of a balance sheet (how are they building and promoting DE&I efforts, mitigating their carbon footprint or standing up for important social issues in an actually authentic way)? Also, a place where everyone feels like they have a seat at the table, regardless of seniority or their title."

"A company that emphasizes the importance of growth within the company, and outside of it"

"^Agree. It’s very easy to virtue signal these days, especially for large companies. At the same time, it’s usually pretty easy to figure out whether or not they’re truly investing their time and money in the efforts they talk about. Seeing positive growth in minority representation within the company, working with non-profit organizations, not only setting but actively meeting goals. These are things that will make me interested in an employer and would likely help keep me around for longer as well."

"I think a huge thing we look for is if the outward facing values of a company match up internally. For example, a company that touts sustainability practices cannot also have a workplace that devalues its employee with no benefits. Those discrepancies matter to us because at the end of the day, we have to be the ones working on the inside and not just working for the greater goals of the company"