by Day One Agency

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Q&A's

Do you listen to the radio?

Entertainment

"Rarely."

"Nope. I only hear the radio when it’s playing in an Uber or cab."

"No but a lot of new music discovery platforms and IRL spaces marketed to the older Gen Z/young Millennial sets position themselves as kind of radio-esque like NTS Radio, Cashmere Radio, and Rise Radio (Poolside was also formerly Poolside FM, ofc). I keep loose tabs on what they’re all up to."

"Only when I’m not in my own car."

"Only when my bluetooth doesn’t work."

"Nope."

"I prefer silence over radio."

"Yes, because I still want all the tea from Ryan’s Roses. I also grew up listening to COAST 103.5 FM (if you’re in Los Angeles or Orange County you might be familiar with it) and love listening to the voice of their Morning Show Hosts, Ellen K. When I started hosting my own podcast, I literally tried to emulate her voice."

"I listen to 'radio' on Apple music that is created by either music curators or musicians. Stuff like Frank Ocean’s Blonded Radio, Vince Staples’ Ramona Radio, Travis Scott’s .wav Radio, and more. They have a radio feel since there is discussion displaced throughout the episodes, but rarely do I listen to them live. On occasion I will listen to NPR while I work to stay up on current events."


Which sites / apps / curators do you go to for music recommendations?

"My friends are actually my #1 source of music recommendations, followed very closely by TikTok. So many great indie pop songs floating around that I’ve incorporated into my playlists over the past year because I heard them in a 15 or 30 second aesthetic video."

"Yes friends! I have a few friends I follow on Apple Music and a few collaborative playlists on Spotify. And also—don’t hate me—the Time Crisis show with Ezra Koenig on Apple Music is a good source at times. I also love an old-fashioned 'YouTube recommended' dive if I’m feeling bored, Zillennial that I am."

"Haha well most recently, other people’s Spotify Wrapped screenshots!"

"My friends! Or YouTube honestly. Sometimes I’ll find a really deep cut. Also, Shazam is one of the most underrated and under-utilized apps out there."

"TikTok and Spotify serve me the best recommendations."


Do you prefer ebooks, audiobooks, or physical?

Lifestyle

"Physical books all the way! Try as I might, I can’t get into ebooks or audiobooks. Even podcasts over 30min are sometimes pushing it..."

"Physical books for sure, but I do like my Kindle when I’m traveling just because I can “pack” so many books without taking up any real space in my backpack. Plus sometimes I want to read trash romance books and people don’t need to see those book covers."

"Definitely physical books. I’ve never been able to get with the ebooks."

"Audio and physical books! I like the feeling of reading a physical book, but sometimes I don’t have time to whip it out or just can’t because I’m driving or don’t feel like straining my eyes (I have below negative 5 vision and work on the laptop all day)."

"Physical books 100%, but I think audiobooks can be really nice on a plane or car ride if I’m in a certain mood. I struggle to read longform content on an ebook though."

"Physical books for sure. I’m a snob tho, I judge a book by its cover."

Does Gen Z actually care about the metaverse?

Social

"Of course, it’s the future. And any brand that doesn’t have a CMO (chief metaverse officer) within the next 5-10 years, will fall behind. But I will say that I don’t want the virtual world to completely supplant IRL. Like Sean Monahan said: “URL [should] serve IRL—not replace it.” I like going to concerts, bars, sports games, even the office. I don’t really have interest in doing that through a screen. I think the answer to this question probably depends when you were born on the Gen Z spectrum. If you’re a “Zillennial,” I think you don’t care that much (as in, are not on Minecraft all day), but if you’re on the younger end, I think you’ll spend far more time in the Metaverse."

"I think most of us (outside of marketing) don’t really know what the 'metaverse' is even though we use a version of it on Fortnite, Roblox and even Minecraft. I think over the next few years, as it expands and brands start to stake their claim in the space, it’ll start to take shape more and I believe more POVs will begin to form. As of now, the term is mostly associated with gamer culture, which has gone from being a fringe activity to mainstream."

"I do and I don’t. As someone relatively new to gaming and internet 'discourse,' I think it’s an interesting time to be a part of virtual communities and networks. But I’m not an early adopter on most things, and the metaverse is no different. I feel like I’m going to take this early stage a bit passively—read some articles, maybe buy some Bitcoin—and see where I get."

What’re your thoughts on wearable technology?

"I’m not into it. I’m also someone who is very wary about data collection. But I do like my airpods if we’re counting those."

"Don’t care."

"Seems unnecessary? I can’t even be bothered to wear my Apple Watch most days."

"If it’s practical and makes what I do everyday easier (and doesn’t look ugly) then yeahhh I’m about it."

Do you use Robinhood or any other trading platform?

"I do! I use Robinhood, but I should probably use coinbase too.."

"I used to use Robinhood but moved all of my investing to Charles Schwab, since they have a partnership with my bank and it’s easy to consolidate/manage."

"I used to! Prior to the GameStop debacle."

"I tried, but now it’s just sitting there on my homescreen."

Does Gen Z understand NFTs?

"I don't think anyone understands NFTs. But, yes."

"Absolutely not"

"No, and I'm scared to."