by Day One Agency

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Q&A's

How do they consume content?

Entertainment

"It depends on the type of content for me and where I am. If I’m out, I really don’t like watching TV or anything on my phone. So it’s Twitter for news and entertainment, a book just in case and Instagram/TikTok when I’m bored or I’ve exhausted all other options. If I’m home, Hulu/HBO Max for movies and TV, computer for news/article reading and still books. (But a different one from the train book!)"

"When I am home it is usually always Netflix, HBO Max, Hulu and I try to limit (but I always fail) using TikTok, Instagram when I am not watching a show. On the go, I don't usually watch anything besides some Instagram content but lately to make the time pass on the treadmill at the gym I have been using the HBO Max app to stream a show."

"When I’m out and about I tend to spend the most time on Twitter and Instagram (Stories specifically), but I prefer to stick to audio and listen to podcasts or a playlist I’ve made. I typically have a book with me as well, but those rarely make it out of my tote bag. At home, I spend a lot of time on YouTube and TikTok since watching videos requires more attention. As far as streaming goes, I’m a big fan of HBO Max and tend to start there, and then move on to Netflix or Hulu."

"At home, I’m tuning into HBO, Netflix, Hulu, Amazon Prime, YouTube (pretty much every streaming service) or listening to Spotify (not Apple Music lol). If I’m on my phone, I’m scrolling through TikTok, Twitter (mainly for news), Instagram (I use it to keep up with close friends)."

Does Gen Z actually care about the metaverse?

Technology

"Of course, it’s the future. And any brand that doesn’t have a CMO (chief metaverse officer) within the next 5-10 years, will fall behind. But I will say that I don’t want the virtual world to completely supplant IRL. Like Sean Monahan said: “URL [should] serve IRL—not replace it.” I like going to concerts, bars, sports games, even the office. I don’t really have interest in doing that through a screen. I think the answer to this question probably depends when you were born on the Gen Z spectrum. If you’re a “Zillennial,” I think you don’t care that much (as in, are not on Minecraft all day), but if you’re on the younger end, I think you’ll spend far more time in the Metaverse."

"I think most of us (outside of marketing) don’t really know what the 'metaverse' is even though we use a version of it on Fortnite, Roblox and even Minecraft. I think over the next few years, as it expands and brands start to stake their claim in the space, it’ll start to take shape more and I believe more POVs will begin to form. As of now, the term is mostly associated with gamer culture, which has gone from being a fringe activity to mainstream."

"I do and I don’t. As someone relatively new to gaming and internet 'discourse,' I think it’s an interesting time to be a part of virtual communities and networks. But I’m not an early adopter on most things, and the metaverse is no different. I feel like I’m going to take this early stage a bit passively—read some articles, maybe buy some Bitcoin—and see where I get."

What brands do the best job promoting themselves on social?

"I think it depends on what channel we’re talking about, but I love everything that Recess and Ruby Hibiscus do. The Recess IG page is simple but also extremely tapped in. I also love Poolsuite, probably specifically because it’s not at all branded content."

"It sounds typical, but any brand that does a good job of making their TikTok ad funny and not so branded or ad-like. Like Duolingo for example, they have been killing it on TikTok."

"I think Glossier does a good job with this. They're tapped in with their community and really leverage UGC content. All of their packaging is also really cute which helps with the IG aesthetic."

"I think Aēsop does a really great job with the imagery and language they use to bring you into their world. They’re not sell-y (they already have their loyal clientele) and are really good at conveying their product as part of a particular lifestyle."

"I hate to say it but, SKIMS. I think they do a good job portraying their brand’s image."

What's the next, cooler iteration of the newsletter?

"I think having a guest cultural curator would be cool to have and see what moments they choose to highlight"

"Zines and newspapers are having a moment. Thinking of The Drunken Canal here. Also, am I the only person who thinks subscription boxes and mailers—especially in the beauty space—might bring around a snail mail revival?"

"I subscribe the Nudge (they text you about fun things to do in your city) and I think some kind of direct-to-text newsletter could be fun - like a gossip blog that just texts you breaking news real-time."

"I think secret location/exclusive events might make a comeback. It’s kind of big now, but there is a group called Junior Varsity that puts on parties, and you can only get in if you RSVP via text. Also seeing more events/parties where you need to ask to be on the list, rather than buying tickets"

What should the next social platform look like?

"I think one of the main takeaways: stop trying to do too much. I don’t want my social app to also be a mall, and I’m not into targeted ads. I just want to post some cool photos and talk with my friends!"

"^^And stop trying to be other platforms! We need something fresh, not an IG remake"

"I want it to show stuff that I like and allow me to share photos, memes, cool stuff to my friends. Also like the other comment said above to remakes^^^"

What platforms do you use to stay in touch with friends?

"Groupme, Snapchat, Instagram"

"iMessage mostly, Snapchat for random updates throughout the day and Instagram for sending memes/celeb news"

"Snapchat and Twitter! But my Zillenial status might be showing here."

"Instagram, Twitter, iMessage, not as much Snapchat since I don’t like receiving a huge collection of photos at once (it’s overwhelming)"

Are you on Discord?

"I’m not, but I should be."

"Unsure of where to even start, so no!"

"No."

"No, but I want to be."