by Day One Agency

You’ve reached the archive.

Choose a topic or just scroll chronologically.



"I don’t really have a certain brand affinity, don’t really care. Whichever one smells good."

"Feeling a little hypocritical that I engage in XYZ activities that are not “good” for you, but am a huge proponent of switching to natural deodorant (Re: the aluminum argument). It seems that people REALLY care about what brand of deodorant they use or do not care at all."

"I am personally loyal to Degree Black & White, not because I think it’s better than other deodorants, I just like to stick to the same one and I switched to it to prevent pit stains (ruined one too many T-shirts). I’ve tried natural deodorants and I just couldn’t do it, too sweaty."

"I have no brand loyalty to deodorant—or body care products in general tbh. Whatever there’s a deal on at Walgreens. I’m not a fan of natural. Big fan of clear sprays though because I hate when it gets on my clothes."

how do they prioritize mental health?

"I try not to be too hard on myself for doing absolutely nothing. I’ve also been trying not to be on my phone as much during “down time”, opting to read, write or just go on a walk. Not going to lie, it’s difficult, but it’s important to disconnect, or at least put in an effort."

"Hobbies! I find that having hobbies (i.e. going to the gym) helps me a lot to relieve stress and have fun."

"I’m a bit of an introvert so it’s actually been crucial for me to go out and see friends IRL. I always feel a nice jolt of energy and feel happier afterwards, especially because the alternative is isolating myself at home and scrolling on my phone all day (inevitably damaging to my mental health)."

"With working from home, it’s been important for me to get out of the house during the week in ways that aren’t just grocery shopping/grabbing coffee/errands. Obviously I have the weekends to do things outside of work, but it feels like a real treat/reset to see a friend on a week day after work or something. With mental health maintenance, I remind myself to rest when I need to, but also push myself to not be lazy and hole up (especially in this gloomy winter)."

"I try to prioritize some time for myself where I’m not online or doing something that I truly enjoy. I’m online a lot in general, so taking some time to log-off and be away from the computer helps me maintain my mental sanity."

How do you feel about social media?


"That it’s addictive."

"Recently uninspired but tentatively optimistic about the future."

"It’s a double-edged sword; it’s entertaining and a fun creative outlet, but it's also addictive and (if unregulated) a risky echo-chamber. For example, a lot of my friends have been cutting their screen time or straying away from posting too much as a means to protect their mental health. On a positive note, I am glad outlets like social media can at least offer a platform for people to raise awareness on important issues, help people find a community, and spotlight small businesses and creators."

Do you like modern art or traditional?


"Primarily, I think I’d go with traditional? There’s some modern art I love but sometimes it gets a little too abstract for me (a pile of sand against a corner, paper mache looking sculptures, strips of LED lights on the floor, etc.)"


"My art history/modern art knowledge is a bit scattered between the two—thanks to weird college requirements lol—but different aspects of both resonate."

"Both are great, although I’d probably lean more toward surreal modern artists like Frida Kahlo or Salvador Dali. Frankly, I’m not a big fan of abstract art; however, I do respect it. Also, I’m not sure people would consider the impressionist movement as part of early modern or late traditional art; however, I’ve noticed it’s had a bit of a resurgence these past few years."

Do they like to read?


"Yes! Reading is my go-to before bed activity to cut down on screen time, plus it’s just an enjoyable way to relax. I can go through slumps from time to time depending how busy I am, but I typically get through two books a month."

"Definitely. Agree with the above. I’m trying to cut down on screen time as well, so I read before bed. When it’s nice out, I’ll read outside as well."

"Same ^ I’d admit to being a bit of a picky reader so I like to have a few going at once, depending what I’m feeling."

"Yes, though I admit, I need to read more."

Why do you buy vintage clothing?


"Because something that’s 'new' doesn’t necessarily mean that it’s more desirable. Tends to be cheaper and (if you go to spots that aren’t overrun, there are some really solid finds)."

"I like the sustainability aspect of it. And I enjoy the shopping experience for vintage more than buying new, online and off."

"^Likewise, a large part of why I prefer thrifting or shopping vintage is due to sustainability. I also just enjoy vintage shopping since my style is more attached to retro/ old aesthetics."

"I feel like anything I buy that's vintage is almost one of a kind. Nowadays you walk into a store and everyone is buying the same shirt that's trending or pants."

What's your favourite way to learn?


"Unexpectedly. But actually, reading something and taking notes by hand. Or annotating a book."

"I like learning things hands-on. I find it better to learn while listening and carrying the action throughout, because I will forget if I’m only told how to do it."

"I think the 'learning spark' comes from talking to people! Whether it’s friends of mine, conversations at work, (formerly) interviews for articles, or whatever. And then I like to go back, do some reading, and talk again. But I need there to be other people involved lol."

"As a learner, I’m very hands on and visual, so doing things like writing notes down or having something explained to me with visual examples helps."

"I learn things through video or pictures. I am more of a visual learner."

"YouTube is my best friend here. Whether it’s a short, practical 'how-to' video or a long form video essay from someone like ContraPoints or Tiffany Ferguson, I’m always learning something new from the comfort of my own bed."

What is Gen Z struggling with the most?

"Existential dread."

"^Lol. I think that, but especially just the overwhelming uncertainty in terms of long term planning or investments of time, money and effort."

"I wouldn’t say this is specific to Gen Z, but I do think today’s youth really cares about mental health, especially battling anxiety and depression."

"Saving money while trying to have a social life."

"It can be hard to get excited about the future given what we know about climate change, and the lack of action we’ve seen on many social issues in our lifetime. It’s pretty depressing, but there have been bright spots to be excited about too."

Do you vote, and if so what drives your vote?

"Of course I do. Sometimes I wish there were some more inspirational candidates to vote for, but it’s the most important constitutional duty we have. One that shouldn’t be taken for granted."

"Always! It might sound a bit cynical or reductive to say but the necessity of voting—and the alternative— is basically what drives my vote. Similar to above ^ pretty uninspired by the candidates themselves."

"Yes, I do. Even if I’m not always thrilled with my options, I feel a sense of duty to vote for candidates who are going to best serve the groups and causes I care about, and do the most good during their time in office."

"I do vote! I think the biggest driver inspiring my vote selection is the discourse I witness on social media in relation to a candidate."

"Yes, yes and YES. To me, voting represents one of the most important things we can do to make our communities better and just. I believe that it's more important to be active in local government and politics because that is something people can engage with more often, but unfortunately social media only gives visibility and importance for presidential elections. In reality there is more local corruption going unnoticed that will affect your everyday life, than on a national level."

How do they treat their money?


"I vacillate between feeling the need to save a lot, and spending somewhat 'recklessly' on clothes, food, drinks, movies, etc. I saved a lot of money during COVID, so I think coming out of quarantine, I felt there was this need, not only to 'revenge spend,' but also this kind of (and I’m sorry in advance) YOLO mentality. You never know when the world might shut down, when you might not be able to see your friends or family for 18 months, so why not enjoy life when you can? But then, of course, I think I should probably start investing my money a bit more intelligently…"

"I have a very 'work hard, play hard' mentality when it comes to money. I invest pretty heavily through both a company-sponsored 401k and have auto-transfer on each month for my personal investment accounts, which make me feel better about the more unhinged spending I do. It’s all about balance, pun intended."

"Chaotic but I do try to save! Here’s a snapshot of some weekend purchases: 3x mezcal margs, 1x eBay book purchase, first ittie-bittie bit of Bitcoin."

Do you shop in store?


"I largely prefer to shop in person. If I’m shopping online, it’s either on eBay, or an impulse purchase. I really enjoy well curated retail stores—the design, the music, of course the ability to actually try the clothes on IRL."

"No, I do all my shopping online. I think it’s easier to see all of the options."

"I like shopping in person for clothing. I find shopping online a bit overwhelming and usually end up making more impulsive purchases than I do IRL (plus I’m bad at eye-balling my size in anything). For other things, like hair/beauty products, I prefer online and just get auto-refills on everything."

"I try to but lately I have found that the stores have nothing and there are more sales buying online vs. in person."

"I shop online I’d say 80% of the time. I reserve in-store shopping for random, spur of the moment decisions, going with friends after brunch, or if I’m buying something really expensive and want to make sure it’s the right size by trying on."

Would you work with a life coach?

"No, if I’m at a point where I think I need a life coach, I realistically need a therapist."

"I would love therapy but 'life coach' always seems a bit wishy-washy to me. I don’t totally get what they are really/what the difference is between that and therapy other than they’re maybe not certified?"

"We all live different lives so I don’t imagine one 'life coach' would be able to help multiple people in an impactful way."

"Probably not, but I might read some self-help books."

"Nah, I have a therapist."

Do they want to get married?

"Sure, I’d like to get married at some point. I’m not in any rush and don’t plan on having any kids (for now), but I’m not opposed to getting married when the right person comes around… just not before I’m 30."

"For the most part I’m sure most Gen Zers hope to get settle down and get married, but perhaps the terms and conditions around marriage are loosening up as we become more open-minded about intimate relationships."

"I think there’s a distinction between getting married and having kids. Like yeah, I would get married (agreed with above–not before I’m 30!). I don’t think Gen Z is opposed to monogamy or having a partner. I think the water gets a little murky when you start to think about if you want to have children and when. Especially considering things like is it ethical to have children if the world is going to end due to climate change in our lifetime (lol) and how expensive it is to do anything the generations above us have been able to relatively easily accomplish (buying a house, raising children, paying off debt)."

"I think marriage is not as much of a goal with Gen Z, as it was with previous generations. There are definitely government perks of being married (e.g. tax), buuuuuut you can just sign up for domestic partnership lol."

Gen Z has been through a lot of technological advances and societal changes in your relatively short lifetimes, in what ways do you think this has impacted your generation’s outlook on society as a whole?

"I think we’re a little more cynical about new technologies and advancements when they come around because of how online we are. While appreciating whatever efficiencies or innovations new tech might provide, we’re also in the back of our minds thinking about the data & privacy or environmental impacts that come with those. On that note more broadly, being so online has opened us up to so much more information and access to what’s going on in the world, I think Gen Z can’t help but feel slightly pessimistic about our world’s state of affairs."

"It’s pretty awesome that technology has allowed us to absorb and share large amounts of information in a short amount of time; without it, a lot of us wouldn’t be cognizant of all the social issues that occur around the world and I think the awareness to these issues helps us develop into a more empathetic generation."

"I think people feel like we’re more connected than ever, but in reality I also think we’re more divided. I think I’ve become far more cynical of government and of big tech as well."

"Good & bad. Good that we’re able to easily connect with each other. Bad that misinformation easily spreads."

How do they feel about college?

"College feels like a necessary evil. A lot of people I know feel like they didn’t necessarily 'learn' a ton in the classroom, but as a transitional phase into adulthood and place to meet new people it still has value. But those things can be done without college too, just as long as you’re independent and driven."

"Personally I think it’s a great way to expand your knowledge and your network, but I don’t think a college diploma is necessarily a stamp of intelligence."

"I think it’s really down to personal choice. Growing up, I heard all the horror stories your parents tell you about not going to college. But I have a few friends who didn’t finish or didn’t go at all, and they’re all doing well in their fields and stand by their choice. FWIW, I really like school (🤓) and enjoyed the experience but would not want to go to grad."

"I think the case for college is still extremely strong, but the system as it stands is totally untenable. For one (and probably all that needs to be said, is that student loan debt ($1.7 trillion) is now greater than credit card debt.) Who wants to be indebted for life?"

"IMO, college isn’t necessary. I wasn’t a big fan of the traditional classroom, but I am excited for the future of unconventional learning environments/structures that cater to different styles. Also education should be free for all!!!"

Do you still go to libraries?

"I love going to libraries!!! I used to study and hangout there all the time with my friends, and I love exploring new ones."

"I do! Love afree place to hang out with friends."

"Not really :( Loved it in high school and college, and probably would save money on books if I continued, but I kinda like owning my books so I can mark/lose them without fear."


"Virtually! I rent books from the library on my Kindle so save some cash here and there, but haven’t been to a physical library in probably two years."

"I don’t, but have been to local bookstores a few times in the past year to purchase books!"

"I haven’t been since college, but the NYPL is a really great spot to go."

"I wish I could! There isn’t one in walking distance near me but if there was, I’d definitely be there regularly."

"I did when I was a young kid and in college, but haven’t since."

"No, because I like to have and then keep the physical copy of my book!"

"No - I prefer to shop local bookstores, keep the books, and not be too gentle with them (also working towards my goal of a stacked bookcase)."

What do you love about living right now that you feel will betray you in 30 years?

"Spending money."

"Not having arthritis."

"4 out of 5 dentists say my resistance to a regular flossing routine."

"Spending money on clothes and materialistic items."

"I should really be stretching more..."

"Spending money frivolously on myself."

"I live every day without looking too far down the line which I feel like I need to start doing now that I have more adult responsibilities."

"Sleeping past 8am."

"Not drinking enough water and not sleeping early."

How often do you vape?

"Lol, I don’t, but I (sadly) know so many people who picked up a vape having never done any type of nicotine before, and are now fully hooked. I think it’s actually a real issue among Gen Zers."

"More socially when there’s one around at a party or bar, but I don’t personally ever spend my own money on them. My sister (also Gen Z) just finally quit after five years, she started in high school. It gets people young."

"I don’t. I don’t get the point, but my twin brother is addicted (though he claims he isn’t)."

"I did in college as more of a stress reliever when doing homework or studying but once I graduated I quickly realized it was time to stop before it was too late."

"I’ve never."

"No. It’s too spicy for me."

"If a friend had one, but I’d never buy one."

What is the Gen Z color?

"Hmm this is a tough one. I feel like I see a lot of canary yellow and pale greens on Gen Z-catered products? But I don’t think there’s a color that’s as dominant yet as “Millennial Pink” was/is."

"I feel like there’s definitely a range. I’ve been seeing a lot of nudes and browns being worn, but also vibrant colors as well like fuchsia. I don’t think there’s a settled color that is seen as Gen Z’s color."

"Different shades of green. Personally, it’s my favorite color. But I do see it everywhere on aesthetic Instagram and TikTok."


"Definitely a lot of brown and cream. Especially wearing monochrome color looks."

Did you have a childhood outside?

"Yes, I have seen the outside (and I have also seen the rain)"

"Yes, long live the cul-de-sac, hotspot for skateboarding, wiffle ball, and capture the flag."

"Yes, cul-de-sac vibes all the way, haha. But every time I come back home for the holidays, I never see the neighborhood kids outside like when I was younger!"

"^^SAME. Cul-de-sac outdoors is the best kind of outdoors. I used to play with the neighborhood kids all the time on my cul-de-sac and it was so fun to throw balls from my balcony and bike around our cul-de-sac."

"Absolutely! Everybody on my block rode bikes together, played hide and seek outside, tag, races down the street, and walked to parks together. Definitely got a lot of childhood injuries from playing out there."

"Yes a huge part of my childhood was spent outside specially on my swingset in my backyard. It was a nightly routine in the summer to meet up with my neighbors to ride bikes and switch off on each other's trampolines."

"Born and raised in Hawai’i, I definitely had a childhood outside. But I had my days inside watching TV and playing my Gamecube."

Do you prefer ebooks, audiobooks, or physical?


"Physical books all the way! Try as I might, I can’t get into ebooks or audiobooks. Even podcasts over 30min are sometimes pushing it..."

"Physical books for sure, but I do like my Kindle when I’m traveling just because I can “pack” so many books without taking up any real space in my backpack. Plus sometimes I want to read trash romance books and people don’t need to see those book covers."

"Definitely physical books. I’ve never been able to get with the ebooks."

"Audio and physical books! I like the feeling of reading a physical book, but sometimes I don’t have time to whip it out or just can’t because I’m driving or don’t feel like straining my eyes (I have below negative 5 vision and work on the laptop all day)."

"Physical books 100%, but I think audiobooks can be really nice on a plane or car ride if I’m in a certain mood. I struggle to read longform content on an ebook though."

"Physical books for sure. I’m a snob tho, I judge a book by its cover."

How do you find new art?

"Instagram usually, I follow a lot of moodboard accounts like: @welcome.jpeg, @sporarts, @samutaro, @yungwatergun and more that have put me onto art/photography that I wouldn’t have otherwise found. I also have a lot of friends who are artists.

"It used to be Tumblr, haha. I think it starts with following Instagram moodboards or galleries’ accounts, and then link-diving into the individual artists’ accounts."

"^definitely tumblr back in the day. Now I find it through my Instagram or Twitter timelines. Sometimes even Pinterest if I’m feeling spicy."

"^I also used to be tumblr-ing. And I still kinda do on A few of my friends and I have accounts on there and share things back and forth. Also a cool way to find artists/references. Also follow some arts publications like It’s Nice That, Spike and Hyperallergic."

"I can’t say I’m actively seeking out art on an active basis, but Twitter is definitely the place where I see it the most often. People share their photography, graphic design, paintings, etc. and it’s a great place to find people who are looking to get their start."

"I go on Instagram or TikTok. The algorithm feeds me art that I like or might be into and I love it."

"Instagram mood board accounts @gelbsy, @googleartsculture, @__dreamspaces, @stillherestilllife"

what is chewgy?

"I'm not convinced it’s not a real thing, it’s an industry plant."


"The way I’ve come to understand it, is something has to have been “basic” at one point to be “cheugy.” So, it’s basic, but outdated. An Aritzia SuperPuff is basic and a Canada Goose is cheugy. Do all basic things eventually turn cheugy? I’m not sure…"

"This word is used exclusively in an ironic or sarcastic context now. There are so many other real words to describe what “cheugy” is attempting to get at, so you can just use those."

"It’s another word for basic or something that’s old and should not be brought back."

"Obsession with The Office? Cheugy. Starbucks? Cheugy. Skinny Jeans? Cheugy."

What is an "aesthetic" and why are they so popular?

"I have seen a lot of this on TikTok when something is aesthetically pleasing like restocking a fridge with these clean organized bins or cleaning up a room. If something looks or is presented in a nice way to the eye is how I interpret that. They are popular because I think people find pleasure in looking at nice things or organized spaces in hopes it give them motivation to make their space aesthetic (at least that's the case for me)"

"(I hate myself for saying this but) An “aesthetic” means different things to different people I think. ^^definitely have seen this kind of interpretation above. But it can also be about “aesthetic” fashion or lifestyle where you take a specific style like goth, academia, or Y2K and incorporate it across the clothes you wear, entertainment you watch, decor in your home etc.—at least insofar as you’re sharing online. Can’t necessarily say why they’re popular but the cynic in me thinks a lot of it has to do with it being an easy way to find a community + blow up on TikTok and to a lesser extent IG."

"I think an “aesthetic” is a certain style and that can come in many different forms. I particularly use the word for describing my taste in fashion and decor. I think it’s definitely hard to come up with your own style by yourself, so having all these aesthetics help with figuring out what you like."

What do Gen Z’ers think about where they will live in the future? Specifically would they be happier renting forever or would they prefer to buy a home?

"It’s interesting because I think Gen Z might be one of the first generations to think about climate change specifically when looking for places to live in the future. In terms of renting or buying, I haven’t thought too much about it, but I’d like to own a home one day for sure."

"I’d definitely like to own one day. My parents were able to do it growing up without a massive income, but in much smaller markets than the type of place I want to live. We’ll see, I invest and save quite a bit so would love to diversify with my own property."

"It feels impossible to even think about right now, but as I get older and think long term about money/investments/etc it does kind of suck to think of my money “flying out the window” as my dad would say. I think a lot of people my age (whether it’s due to career ambitions or wanting to experience lots of places) find it hard to decide on staying in one place."

"I’d definitely want my own home one day, but I feel like I’ll be renting for a while considering how expensive living costs are. I’ve been watching a lot of TikToks talking about renting and real estate and stuff to help me know more about this stuff.'

"I was raised to believe that everyone should own a home or land. That’s still my goal today but for the rest of Gen Z owning a home is not a priority. I get it - we'd rather travel, invest in experiences, and not be tied down to a specific location."

Do you feel that representations of Gen Z in popular culture are accurate?


"It depends but in my opinion no. I feel like Gen Z in popular culture are referred to as robots and very consumed by social media and trends"

"Eh, no. But pop culture depictions of younger generations are usually pretty off the mark. I think it’s more interesting to think about what representations of Gen Z reveal about how older generations perceive them—or at least, what older generations think they find entertaining or representative. Thinking of Euphoria and the Gossip Girl reboot."

"I don’t think so, but it’s difficult because Gen Z isn’t a monolith. This is a problem I see outside of pop culture too, in headlines that reference Gen Z. For instance, I’d never heard of “Cheugy” before, and suddenly it’s the first word in Gen Z’s lexicon? I think people rush to categorize Gen Z with broad strokes, but the picture is often more complex than a headline can capture."

"Not really. I feel there’s two ways media interprets Gen Z: either they’re social media obsessed, sending each other emojis and snap videos with face filters from early 2015, or they’re overly dramatic to the point teenagers aren’t being represented as actual youths, but as adults. The truth is, both interpretations are shallow, overdramatic, or cartoonish. I will admit there are your rare exceptions; there are movies such as Eighth Grade or Booksmart that I feel actually capture the essence of GenZ. That being said, within the large scope of things, I feel the reason why media fails to accurately represent GenZ is because 1) it is led from people who don’t belong (and therefore don’t relate) to that generation and 2) they don’t see us as a variety of unique individuals but as a static stereotype/ demographic. Ultimately, as a Gen Z seeing these representations, how it feels can best be compared to the Steve Buscemi meme where he says “How do you do, fellow kids."

What are the major Gen Z customer segments for fashion? I know many shops across micro-communities/niches but are there identifiable major segments?


"Well, I’m not sure. I can’t speak for others, but my theory is that many Gen Z don’t buy fashion according to, say, function or luxury, but rather look and aesthetic. If I had to separate them into groups, I’d say at least urban/ hype fashion, soft/ femme fashion, alternative (like alttok, e-girl/boy, etc.) fashion, 'VSCO' (aka popular/ trendy) fashion, and sports (comfort wear/ lounge/ athletic) fashion."

"I also can’t necessarily speak to the data on specific segments but speaking more anecdotally, I think my friends and I tend to purchase a 70/30 breakdown of vintage and new clothing and definitely tend towards retailers like Uniqlo for basics. Any more premium or luxury purchases tend to be accessories, footwear, outerwear, etc."

"Trends come in a circular fashion -- right now it’s the Y2K/McBling era. In terms of how they shop, it depends - there are those who shop fast fashion (i.e. Shein) and follow trends that they see on TikTok. Then there are those who don’t (lol). This group is more aware of the environmental effects of the fashion industry and make it a point to shop eco-friendly (i.e. thrifting/shopping ”sustainable) and support BIPOC small-business owners."

Are skateboarders still outsiders?

"Not at all. I think if you look at the popularity of brands like Noah, Palace, Supreme, even Aimé Leon Dore the aesthetics of skaters are very much in. Not sure how much or if it translates to actual skateboarding all the time though…"

"They are very much on the inside now. However, they are more like a subculture than a fringe culture."

"No, not in the least."

Do you like weed?

"Not anymore, but I think there definitely is a larger trend around turning to psychedelics and mind-altering products, especially following the pandemic, as a means of escape and introspection. For instance, Gen Zers are increasingly experimenting with microdosing shrooms and LSD, and there has been more research rolling out about their mental health benefits as well."

"I don’t really. But while I’m glad to see the destigmatization of weed, CBD and psychedelics, I think we should start to have conversations around what has essentially become the gentrification of these substances."

How do they workout?

"During COVID I took advantage of virtual classes a lot! I would try all different ones that held classes on Zoom that ranged from $8-$15 dollars. Most of the proceeds went to COVID relief which was really nice. Now living in a big city I use Class Pass which is an app that allows you to buy a certain amount of credits each month that you can use towards workout classes all over your respective city."

"During the beginning of the pandemic when gyms were closed I started running more often, but eventually injured my knee which put me out for a while. I felt recovered enough in the past year to start a membership at a local LA Fitness, but then injured my ankle quite severely and had to cancel my membership there. Since then I’ve moved to NYC and haven’t had an active workout plan. I do hope to get back into some sort of routine, and that will probably consist of in person classes or solo workouts, although there aren’t many gyms close to my apartment. For now I’m just trying to walk as much as I can."

"Since the pandemic, I began doing all my exercise online. Youtube is where I get all my exercise workouts. I was at first skeptical about following fitness influencers; however, after testing a few workouts and actually seeing results, I’ve changed a few of my thoughts. If I’m not exercising, then I just walk a bunch."

"I run outside in all seasons and spend a lot of time walking around with friends on the weekends. Big fan of walks as hangs! But I’ve played soccer or tennis as well if friends of mine asked me to. I really would love to develop a regular routine, or maybe do yoga or something else that’s more mindfulness focused, but I just can’t stick with it..."

What's the better, simple way for home buying?

"To be honest, it’s not really something I’ve thought about as of now. I think I’m really far off from owning a home—and I think, if anything, concerned as to whether I’ll actually be able to afford one."

"^^ I’d also add that other factors—like younger generations getting married less, moving locations and jobs more—makes home ownership feel a little less aspirational. As far as a better, simpler way, I think it’s a tough question. As an older Gen Zer, I think the ’08 housing crash plays a factor, and I’m a bit wary of promises like “a better simpler way to make one of the biggest financial decisions of your life.”

"The simplest way to home buy is to have generational wealth or have a high paying job."

What's your favorite brand?

"Not really a brand at all (which might be the point), but I like everything that MSCHF does. The extent to which they’re so tapped into culture and hit so well on human tensions means that each of their drops are genius."

"Despite all the recent hate, my favorite brand has got to be Robinhood for simplifying stock trading for young retail investors like myself."

"I don’t have a favorite brand. I think I have different moments where I pay attention to brands at specific times when they either come out with a cool collaboration or when they stand up for a social cause, but for the most part, I am more interested in people."

"^^Agreed! As of now, I’m into brands that feel genuine and create memorable moments."

"In terms of brands I’m following: tiny studios/design stores like Beverly’s and Crosby Studios. In terms of brands that never let me down: the drugstore beauty/skincare brands like Cera Ve, e.l.f."

What is the most premium brand you’re interested in? Why?


"I’m a sucker for Apple, if we’re counting them as a premium brand. I just really like clean, sleek design and technology. I've also been really intrigued by Frank Ocean's new jewelry brand, Homer. Is it out of my price range? Yes, of course, but I've been constantly flipping through the zine for visual inspo, and I love the playful aspect of each of the pieces he rolled out."

"Nicer cookware brands like Alessi and Le Creuset. From a design standpoint, I like the weight of them—they're sturdy, built to last for the kitchen. I also like the idea of investing in my home for the long run, and not necessarily taking the path of least resistance."

"Lately it’s been Gucci and Coach. I’m into their vintage style bags."

"I’ve really been into Jacquemus. Their IG feed is perfect, and I’ll take all of their super impractical bags in every colorway, please!"

"Vintage couture from Moschino, Versace or Vivienne Westwood. Also weirdly mattresses?"

"Miu Miu! I think it has to do with being nostalgic about the 2010s (which I’m more excited about than the Y2k trend, personally) and the “it girls” I love to follow who made it popular (and still wear it) like Alexa Chung and Chloë Sevigny."

"Prada. Their clothes aren’t too loud in print or too ‘trendy’. Most of their pieces are timeless and versatile!"

What's the next, cooler iteration of the newsletter?

Entertainment Social

"I think having a guest cultural curator would be cool to have and see what moments they choose to highlight"

"Zines and newspapers are having a moment. Thinking of The Drunken Canal here. Also, am I the only person who thinks subscription boxes and mailers—especially in the beauty space—might bring around a snail mail revival?"

"I subscribe the Nudge (they text you about fun things to do in your city) and I think some kind of direct-to-text newsletter could be fun - like a gossip blog that just texts you breaking news real-time."

"I think secret location/exclusive events might make a comeback. It’s kind of big now, but there is a group called Junior Varsity that puts on parties, and you can only get in if you RSVP via text. Also seeing more events/parties where you need to ask to be on the list, rather than buying tickets"

Which beauty/skincare brands are successfully messaging inclusivity to Gen Z?

"Fenty feels like an obvious answer, their first drop stands out as the beginning of the mass inclusivity when it comes to shades of makeup. Their social presence also feels more Gen Z than a lot of other brands."


"Topicals, Alleyoop-- just their branding and aesthetic *chef’s kiss"

Where do you look for fashion inspiration?


"My older brother (27) was & always a big inspiration to me, fashion-wise. He was around the early streetwear scene, before OOTD drops on TikTok."

"Also my older brother. Also IG fashion girls. Also Pinterest."

What’s with the Y2K obsession?


"I’m pretty sure it’s Depop’s fault but I can’t really say I know the exact source."

"We are trying to redefine what “hot” looks like! So take our peak style growing up but make it inclusive"

"Reusing and recycling what we already have."