by Day One Agency

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What is the Gen Z opinion on pumpkin spice?

"Overrated drink flavor! But I did just buy a jar of “pumpkin spice” spice to put on some butternut squash soup and I’ll stand by that as a flavor combination. Depends on context for me. I prefer it with a savory flavors overall."

"Never had it, don’t get the media hype."

"Nope, absolutely not. I also don’t drink coffee though, and that seems to be the most common pumpkin spice “thing.” Not opposed to it in candle form, though."

"Absolutely love pumpkin spice, will try anything pumpkin spice flavored at least once."

"I count down the days until pumpkin spice is released at Starbucks. I feel extremely basic saying that but it’s synonymous with fall which is my favorite season so it just gets me in the autumn mood!"

"I like pumpkin spice but I’m not obsessed. I personally think some brands have taken it too far."

"Pumpkin spice is like the vanilla of fall, it's the default flavor."

"It’s a need. I’m running out the door whenever my local coffee shop announces that it’s back."

How do they feel about eating in restaurants as opposed to getting take-out?

"Maybe this is a hot take but ordering take out always bums me out a bit. Not to say I don’t do it, but not my favorite. If I’m spending money on food like that, it’s more about the experience for me and eating on my couch is not as fun lol."

"Depends on the circumstance (i.e. probably not on a Sunday). But I definitely prefer eating in restaurants. I enjoy the ambiance and people watching."

"I get take-out pretty regularly, but it doesn’t feel quite as special as going out to eat. For me, eating at a restaurant is an experience that I get excited about and get dressed up for, versus my semi-regular DoorDash orders are just a product of me being too lazy to cook."

"I prefer to eat in restaurants. If I am going to spend money I want the whole experience and a perfect opportunity to get cute and go out."

"I really appreciate the ability to order out when I’m not in the mood to cook or too tired to go out, but if I am paying a lot of money for food I want to enjoy the dining experience as well. There are restaurants that I order out from though that are reasonably priced and don’t have ambiances so I am not missing out on much by eating out."

"I rarely order take-out because I would rather spend my money on the full experience."

"I like eating in restaurants and taking out but for different reasons. For me, eating in restaurants feels more social and more like an experience (and an excuse to dress up and get a cocktail). However, when I don’t feel like cooking, I have go-to places for take out that I enjoy."

"Take-out is basically just to feed yourself while eating out is more about the experience. Going to a restaurant can be a social occasion, while take-out could just be laziness."

"I spend a lot of time out of the house with friends, so naturally, I prefer dining out in a restaurant over takeout."

Where do you look for interesting trends & content in food?

"I don’t really seek out food trends or content so most of what I get food-wise is through my friends IG stories (if they post restaurant/food content, which I’m not a huge fan of)."

"Same as the above, I don’t actively seek out food content but I do get a lot of it on TikTok, both restaurant recommendations around NYC and interesting at-home recipes for meals/cocktails (mostly cocktails, not sure what that says about me)."

"Although I love food and look for new places to eat, I don’t actively follow/look for food content. How I find places to eat/recipes are through my FYP on TikTok. Creators like @newt on TikTok are fun to watch, especially since his voiceovers are fun."


"I don’t actively look for food content; however, if I ever stumble upon some kind of creative, aesthetic, or cool-looking food content, it’s usually either through TikTok, Instagram, or Pinterest."

"I’m not much of a cook, but when I need a recipe or want to try something fun I’ll search for it on Pinterest and on TikTok."

How often do you order delivery vs. dining out?

"I don’t order food that often (or at least I try not to). Most of the time I’ll call the restaurant for pick up. I think there’s still a lot of work to do in terms of workers rights for delivery drivers, and a lot of delivery platforms siphon off a lot of money from restaurants."

"Too often."

"I dine out more. Delivery fees are too much 🥵"

Where do you look to find recipes?

"My mother! Or my roommate’s NYT Cooking subscription."

"I’m horrible at buying separate ingredients for things, usually I make some kind of protein and pair it with rice or incredibly low-effort veggies. So clearly in need of some recommendations :)"

"My mom! I’m very into perfecting traditional recipes to pass on my culture."

"Mom :) and TikTok! #dontyuckmyyum 🖐🏼"

What are your thoughts on veganism? Are any of your friends vegan?

"I have no problems with veganism whatsoever, it’s just not for me! I have a decent amount of vegan friends."

"Not for me personally, but if you like it I love it! You do you."

"I don’t have a problem with it. I could never do it. None of my friends are vegan."