"Well, I’m not sure. I can’t speak for others, but my theory is that many Gen Z don’t buy fashion according to, say, function or luxury, but rather look and aesthetic. If I had to separate them into groups, I’d say at least urban/ hype fashion, soft/ femme fashion, alternative (like alttok, e-girl/boy, etc.) fashion, 'VSCO' (aka popular/ trendy) fashion, and sports (comfort wear/ lounge/ athletic) fashion."

"I also can’t necessarily speak to the data on specific segments but speaking more anecdotally, I think my friends and I tend to purchase a 70/30 breakdown of vintage and new clothing and definitely tend towards retailers like Uniqlo for basics. Any more premium or luxury purchases tend to be accessories, footwear, outerwear, etc."

"Trends come in a circular fashion -- right now it’s the Y2K/McBling era. In terms of how they shop, it depends - there are those who shop fast fashion (i.e. Shein) and follow trends that they see on TikTok. Then there are those who don’t (lol). This group is more aware of the environmental effects of the fashion industry and make it a point to shop eco-friendly (i.e. thrifting/shopping ”sustainable) and support BIPOC small-business owners."

"My older brother (27) was & always a big inspiration to me, fashion-wise. He was around the early streetwear scene, before OOTD drops on TikTok."

"Also my older brother. Also IG fashion girls. Also Pinterest."

"I’m pretty sure it’s Depop’s fault but I can’t really say I know the exact source."

"We are trying to redefine what “hot” looks like! So take our peak style growing up but make it inclusive"

"Reusing and recycling what we already have."