by Day One Agency

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Q&A's

Do you like modern art or traditional?

Lifestyle

"Primarily, I think I’d go with traditional? There’s some modern art I love but sometimes it gets a little too abstract for me (a pile of sand against a corner, paper mache looking sculptures, strips of LED lights on the floor, etc.)"

"Both!"

"My art history/modern art knowledge is a bit scattered between the two—thanks to weird college requirements lol—but different aspects of both resonate."

"Both are great, although I’d probably lean more toward surreal modern artists like Frida Kahlo or Salvador Dali. Frankly, I’m not a big fan of abstract art; however, I do respect it. Also, I’m not sure people would consider the impressionist movement as part of early modern or late traditional art; however, I’ve noticed it’s had a bit of a resurgence these past few years."


Do they like to read?

Lifestyle

"Yes! Reading is my go-to before bed activity to cut down on screen time, plus it’s just an enjoyable way to relax. I can go through slumps from time to time depending how busy I am, but I typically get through two books a month."

"Definitely. Agree with the above. I’m trying to cut down on screen time as well, so I read before bed. When it’s nice out, I’ll read outside as well."

"Same ^ I’d admit to being a bit of a picky reader so I like to have a few going at once, depending what I’m feeling."

"Yes, though I admit, I need to read more."


Are you familiar with oldies music at all, like The Supremes, Beach Boys, etc.?

"Yes, absolutely. 'Oldies' are really all I’ve been listening to recently."

"Set me free, why don’t you babe! Love The Supremes. A lot of my Gen Z friends un-ironically listen to Beach Boys and Jimmy Buffet (a little later, but still on the older side), yacht rock kind of had a moment last year."

"Yes. The first time I heard The Beach Boys was when I was 10ish y/o in Happy Feet when all the penguins go swimming and the rest was history."

"Yes! I grew up listening to the oldies with my dad & still do."

"Not at the slightest!"

"Nope. I know the classics like The Beatles, but not too much."

"Let's just say I have Spotify playlists dedicated to the 70s, 80s and late 90s."

"I love ABBA and I think watching Mama Mia had a lot to do with that. I also love the Bee Gees. I’m very into oldies disco and I see it rising within Gen Z. Japanese City Pop is huge on TikTok."


Do you listen to the radio?

Technology

"Rarely."

"Nope. I only hear the radio when it’s playing in an Uber or cab."

"No but a lot of new music discovery platforms and IRL spaces marketed to the older Gen Z/young Millennial sets position themselves as kind of radio-esque like NTS Radio, Cashmere Radio, and Rise Radio (Poolside was also formerly Poolside FM, ofc). I keep loose tabs on what they’re all up to."

"Only when I’m not in my own car."

"Only when my bluetooth doesn’t work."

"Nope."

"I prefer silence over radio."

"Yes, because I still want all the tea from Ryan’s Roses. I also grew up listening to COAST 103.5 FM (if you’re in Los Angeles or Orange County you might be familiar with it) and love listening to the voice of their Morning Show Hosts, Ellen K. When I started hosting my own podcast, I literally tried to emulate her voice."

"I listen to 'radio' on Apple music that is created by either music curators or musicians. Stuff like Frank Ocean’s Blonded Radio, Vince Staples’ Ramona Radio, Travis Scott’s .wav Radio, and more. They have a radio feel since there is discussion displaced throughout the episodes, but rarely do I listen to them live. On occasion I will listen to NPR while I work to stay up on current events."


Do you like commercials or ads that are targeted specifically to Gen Z?

"Nope, not one bit. I’m not into targeted ads in general. I saw an ad for a bank that mentioned the word 'Cheugy' and it made me want to throw my phone at a wall."

"I don't see many commercials nowadays, but when I come across one that is trendy, it’s either cringy or funny. 50/50 chance."

"No, it's cringe."

"Usually no but there are some decent TikTok ads that will get me sometimes. It just has to not feel like an ad, which in some cases defeats the purpose."


Do they know who the Beatles are?

"C’mon now, give us some credit. Yes, and before the Disney+ doc…"

"You mean the guys who are famous for walking across the street? Jk, of course! Our parents passed on a lot of music knowledge to us, you’d be surprised how many 60s-80s music we know and listen to regularly."

"Yes...can they name more than maybe 1 song, probs not. (speaking for me and all of my friends)"

"Yes of course.. First choice when going to choose a song to listen to on a normal day, probably not."

"As a child of immigrants, I’ve had to introduce myself to various parts of American culture. Of course I know who The Beatles are. Do I like them...eh. Lol. I probably learned about them from kids from school whose parents’ showed them The Beatles."

Do you feel that representations of Gen Z in popular culture are accurate?

Lifestyle

"It depends but in my opinion no. I feel like Gen Z in popular culture are referred to as robots and very consumed by social media and trends"

"Eh, no. But pop culture depictions of younger generations are usually pretty off the mark. I think it’s more interesting to think about what representations of Gen Z reveal about how older generations perceive them—or at least, what older generations think they find entertaining or representative. Thinking of Euphoria and the Gossip Girl reboot."

"I don’t think so, but it’s difficult because Gen Z isn’t a monolith. This is a problem I see outside of pop culture too, in headlines that reference Gen Z. For instance, I’d never heard of “Cheugy” before, and suddenly it’s the first word in Gen Z’s lexicon? I think people rush to categorize Gen Z with broad strokes, but the picture is often more complex than a headline can capture."

"Not really. I feel there’s two ways media interprets Gen Z: either they’re social media obsessed, sending each other emojis and snap videos with face filters from early 2015, or they’re overly dramatic to the point teenagers aren’t being represented as actual youths, but as adults. The truth is, both interpretations are shallow, overdramatic, or cartoonish. I will admit there are your rare exceptions; there are movies such as Eighth Grade or Booksmart that I feel actually capture the essence of GenZ. That being said, within the large scope of things, I feel the reason why media fails to accurately represent GenZ is because 1) it is led from people who don’t belong (and therefore don’t relate) to that generation and 2) they don’t see us as a variety of unique individuals but as a static stereotype/ demographic. Ultimately, as a Gen Z seeing these representations, how it feels can best be compared to the Steve Buscemi meme where he says “How do you do, fellow kids."

How do they consume content?

Social

"It depends on the type of content for me and where I am. If I’m out, I really don’t like watching TV or anything on my phone. So it’s Twitter for news and entertainment, a book just in case and Instagram/TikTok when I’m bored or I’ve exhausted all other options. If I’m home, Hulu/HBO Max for movies and TV, computer for news/article reading and still books. (But a different one from the train book!)"

"When I am home it is usually always Netflix, HBO Max, Hulu and I try to limit (but I always fail) using TikTok, Instagram when I am not watching a show. On the go, I don't usually watch anything besides some Instagram content but lately to make the time pass on the treadmill at the gym I have been using the HBO Max app to stream a show."

"When I’m out and about I tend to spend the most time on Twitter and Instagram (Stories specifically), but I prefer to stick to audio and listen to podcasts or a playlist I’ve made. I typically have a book with me as well, but those rarely make it out of my tote bag. At home, I spend a lot of time on YouTube and TikTok since watching videos requires more attention. As far as streaming goes, I’m a big fan of HBO Max and tend to start there, and then move on to Netflix or Hulu."

"At home, I’m tuning into HBO, Netflix, Hulu, Amazon Prime, YouTube (pretty much every streaming service) or listening to Spotify (not Apple Music lol). If I’m on my phone, I’m scrolling through TikTok, Twitter (mainly for news), Instagram (I use it to keep up with close friends)."

What's the next, cooler iteration of the newsletter?

Lifestyle Social

"I think having a guest cultural curator would be cool to have and see what moments they choose to highlight"

"Zines and newspapers are having a moment. Thinking of The Drunken Canal here. Also, am I the only person who thinks subscription boxes and mailers—especially in the beauty space—might bring around a snail mail revival?"

"I subscribe the Nudge (they text you about fun things to do in your city) and I think some kind of direct-to-text newsletter could be fun - like a gossip blog that just texts you breaking news real-time."

"I think secret location/exclusive events might make a comeback. It’s kind of big now, but there is a group called Junior Varsity that puts on parties, and you can only get in if you RSVP via text. Also seeing more events/parties where you need to ask to be on the list, rather than buying tickets"

Does Gen Z care about award shows?

"Personally, I could not care less. Not that ratings are everything, but if you look at the trends over the last decade, viewership for awards have continued to plummet. I also think categories (i.e. best foreign film)...are going to be phased out completely (as they should be), making awards shows more irrelevant."

"Eh not really, I like them for the performances though. I do think the shows have biased judges and after seeing the same winners over and over it got pretty tiring to enjoy."

"No, I don’t really care who wins and think it’s all a bit dated. I prefer to just see the memeable moments and highlights on Twitter."

"Kind of - I’m a loyal Oscar’s watcher, but would rather watch Twitter discourse and clips of the best parts then sit through ads"

"I’ve never really sat down and watched a whole award show, just highlights and what people wore on the red carpet."

Is there a song or musical artist that you feel defines the generation? Who/what is it and why?

"I feel like this depends on where you fall on the Gen Z spectrum. I think for “older” Z’s, it’s probably Kanye West (not saying he’s my favorite artist, just feel like he is probably the artist who had the most impact on the culture)."

How many podcasts do Gen Zers listen to a week?

"I listen to a couple. I have my go-to sports podcast that I’ll listen to on Mondays (recaps the weekend games) and then sometimes I’ll take a deeper dive into more true-crime genre and/or cultural commentary podcasts. Right now I’m listening to Bad Blood (about Elizabeth Holmes)."

"At any given time I’m probably listening to 6-7 per week. Three different pop culture shows, 2-3 reality TV show recaps, and then throw in a quick daily news podcast depending on how interested I am in current events. I also sometimes subscribe to certain podcasts’ Patreon pages and consume additional exclusive content there."

"Either 4-5 or none, no in between."

"Ehh 1-2. They’re usually crime or mindfulness podcasts."

What movies are classics to Gen Z?

"I feel like this varies with each person, but for me: The Big Lebowski. All time movie."

"Scott Pilgrim vs. the World and Jennifer’s Body standout to me as cult classics for Gen Z, but in such a digital world I’m not even sure cult is the right word anymore. There’s such easy access to people with the same opinions and interests as you that anything could feel popular."

"Mean Girls, We’re The Millers, Pitch Perfect, Easy A, anything Marvel"

"Studio Ghibli movies like Howl’s Moving Castle, Spirited Away, Ponyo"